Sports, wagering and gaming strategy advisory specialists.
ABOUT US
AP2 Advisory seek to enhance client value and decision-making through both high-quality strategic advice as well as the identification of assets and partnerships to maximise revenues and enterprise value.
Our objective is to work within a client’s business, bringing to life growth strategies that take into account the changing nature of the macro environment.
We have successfully served clients in sport, wagering, gaming, media, entertainment, infrastructure and managing a range of strategic and commercial workflows. ​
WHAT WE DO
Shape long-term strategy through market analysis, growth opportunity identification, and clear goal setting.
Support planning, funding and delivery of major sporting infrastructure, including stakeholder and government engagement.
Advise on acquisition, distribution, and negotiation of rights, including deal structuring and contractual finalization.
Deliver detailed market, regulatory and investment analysis to guide successful entry into new jurisdictions.
Identify operational improvements and new revenue streams to support sustainable growth and efficiency.
Advise on gaming, F&B, and capital investment strategy for venues, with deep experience across regulatory environments.
Deep experience advising public and private companies and investment banks on M&A and investments across sport, wagering and gaming, including diligence, structuring and negotiation.
Guide product innovations and operational enhancements to drive engagement and efficiency through market leading features, targeting, personalization and automation.
Advise on wagering and gaming license requirements, from initial applications to ongoing compliance obligations.
Advise on integrity frameworks, governance models and oversight structures for sport, wagering and media.
Trusted leaders with track record shaping policy, growth and product across the industry
Extensive global network of trusted advisors and specialist partners
Global expertise across Australia, New Zealand, Europe and North America
Proven outcome-driven decision makers with execution experience
Executive, Advisor and Board-level experience across sport, wagering, media and government
WHY CHOOSE
OUR CLIENTS
